Monday, September 23, 2013
Checker's Drive In - Philly Cheesesteak Sandwich
Checkers Drive In 6730 Central Ave St Petersburg, FL 33707
(727) 347-4686 http://www.checkers.com/
If you drive any at all you have probably passed a Checkers
Drive in one time or another. They seem
to be in about thirty-two states, scattered coast to coast. In fact, there is a
Checkers Drive Thru a five minute walk from where I am sitting while I write
this. It is that close a walk but I would seldom venture there on foot. That
entails a crossing at a very busy divided highway intersection. A lot of
Florida’s old retirees regard the speed limit and red lights as merely
suggestions. Driving there entails getting the car to be going the right
direction on the proper side of the street which makes for a lot of going
around this or that block to get aligned; awkward to get to this store is one
of those places you wait until you just happen to go that way.
Over many years I have been to Checkers only a few
times. I suppose that if it were a Red
Robin I would have been a more frequent customer. That got me to thinking about what it was
about Checkers that didn’t draw me as perhaps another brand name would It also
got me to thinking about the criteria I use when I critique a food
establishment. All of this came about as
a result of an advertisement I read in the local paper one morning; Philly
Cheesesteak Sandwich, $1.99.
I have never had anything bad at Checkers. I have just never
had anything exceptional at either. If I
had to rate them against other fast food restaurants I would have to rank them
a bit below the more popular McDonalds, Burger King and Wendy’s. In spite of all the advertising hoopla I
think a blind taste test of similar items would prove to be very difficult to
tell the major players apart. Checkers is not quite to that level but then
Checkers menu is less expensive than the others. Checker’s offerings are
consistent and okay, just not great. Perhaps that is why I haven’t written
about checkers before. It is hard, for me at least, to grasp just what they are
and where they fit into the scheme of fast food restaurants.
Many food critics compare food to a fixed arbitrary
standard; sometime very picayune standards. I am a bit more liberal and judge
on a relative scale, by what I and you would expect to be proper for that
establishment. For example, if I go to
a McDonald’s and I am served a perfect a perfect Big Mac I would rate that
McDonald’s as excellent. But if I was served that very same Big Mac at a Red
Robin I would have to note that Red Robin was not serving food up to the
expected standard. Both the Big Mac and
the Red Robin burgers are great and I would love to have one or the other right
now at this late night hour. Neither is bad, one is just inherently better than
the other and I would judge them on the basis of what I would expect from that
establishment. 
That brings us to the inspiration for this blog, the
Checkers Philly Cheesesteak Sandwich. It is too new an offering to be listed on
their on-line menu as of yet. I learned about it from a newspaper insert
offering the new Philly Cheesesteak Sub for $1.99. Ask anyone from “Philly” and
they will tell you an authentic cheesesteak sandwich is made thin sliced rib
eye steak and onions grilled and chopped to perfection, loaded on an Italian
roll and most often served with cheese, Cheese
Whiz or provolone. Anything else is just a poor copy.
Copies that they may be, local restaurants Feola’s and
Kissin’ Cuzzins offer their versions made with steak, onions, peppers and
mushrooms all covered in mozzarella cheese. They are scrumptious. But what about Checkers?
Checkers offering is steak and onions grilled with Swiss cheese on a sub roll.
Pretty close to the “Philly” standard. You can when ordering, augment you
sandwich with the burger topping at hand, lettuce, tomato and bacon. When I
ordered at the drive-thru they asked if I wanted to add bacon to it. Bacon?
What’s to lose? I said put it all on. That got me the lettuce and tomato. In
retrospect that was a mistake although not a bad one. There were enough flavors
in the meat and onions that the lettuce and tomato were almost lost. It would have
been better if they were not there but it was no great distraction either. I
had to look but there was bacon, also almost lost in the main ingredients. I
haven’t had an authentic Philly Cheesesteak sandwich since 1958 and have no
basis for comparison. Therefore I will compare Checkers to Feola’s and Kissin’
Cuzzins and I love both of their sandwiches. Checker’s is a bit smaller, has
Swiss rather than the mozzarella and it doesn’t have the grilled peppers and
mushrooms. Those things aside, the fillings all taste very much the same; all
are very tasty and satisfying. The Checker’s sandwich delivers a lot of good
flavor. Given the choice between a Feola’s and
Checker’s sandwich I would of course choose the Feola’s offering. But if
Feola’s or Kissin’ Kuzzins is not available, then Checker’s is a most worth
substitute. Considering that I can buy
three Checker’s sandwiches for the price of one at the other restaurants makes
the Checker’s offering a very good deal indeed. I also did a comparison picture
of the advertising picture and the product as delivered; very close indeed, one
is recognizable as the other.
Just a footnote:
Most Checker’s are prefabricated clone structures that make
setting up a new store almost a weekend affair after the foundation is laid.
They feature double drive through lanes, one on each side of the building. There
is no inside seating but most offer a small patio area for walk up customers.
Some new stores that have been placed in dense urban areas are using the store
front scheme as well. It may be a fluke of geography but the three closest Checker’s
to my location are on busy divided highway intersection corners. Plan your
visit ahead of time.
Labels: Checkers, cheese, Cheese Whiz, cheeseburger, cheesesteak, chicken, drive thru, fish, hamburger, mozzarella, mushrooms, onions, peppers, Philly, provolone, rib eye, spicy, steak
¶ 11:54 AM
