That Food Guy
Saturday, September 07, 2019
  Rock-A-Billy Diner at the Cumberland Mountain General Store

Birthday Lunch – Cumberland General  Store - Rockabilly Diner 

6807 South York Hwy (Hwy 127 North)

Clarkrange, Tennessee 38553

931 863-3880  Web Site





I usually don’t get to pick the places we go out to eat except, perhaps, on my birthday. On this birthday I chose the Cumberland Mountain General Store, or more specifically, their Rockabilly Diner. Except for local traffic the Cumberland Mountain store is not a stop along the way you are going. That is unless you are following the route of the world's longest yard sale but that is another story for another time.
Cumberland Mountain Store and the Rockabilly Dinner are definitely off the beaten track in rural Tennessee. Your question is probably, “Why there?” Since you asked, I am delighted to tell you the backstory and why I have had a curiosity about the Cumberland Mountain Store for many years. I guess it was about 1995 when I went to Florida to meet the prospective in-laws. I had not been in Florida for the previous 38 years so I figured I would have a lot of relearning to do. I must admit that father-in-law Sonny was an education in himself.  One of the things he showed to me was a catalog from the Cumberland General Store. 



That catalog was fascinating reading much like a vintage 1918 Sears Catalog , you know; men’s dress shirts, $1.18, a horse blanket for $4.50, a 100-pound iron anvil for $13.60 a new oak veneered front door for your house for $6.41 or a pair of men’s fleece-lined cotton socks for 44 cents.  Except for the clothing, the Cumberland Mountain Store sells much of the same merchandise, cast iron stoves, wood-spoked wheels for your mule cart and plows to pull behind your oxen. The only difference is the Sears catalog is an image of the past whereas the Cumberland catalog is for sale today at today’s prices. I know it is not all authentic wares from the past but modern recreations and there may be a delivery delay for material made to order. 


Sonny enjoyed reading that catalog. It was like a paleontologist’s catalog of ancient relics. Although the catalog hardly varied from year to year Sonny ordered a new one almost annually. I was happy to take one of his back issues for my own. I have ordered a few items. I have also shared the catalog with my sister and she has ordered a few thing as well from time to time including parts to restore an old family heirloom lamp. Naturally, curiosity about the store increased over the years. Tennessee is rich in the history. The first European explorer was Hernando De Soto and one hundred years later explored by Frenchmen Jacques Marquette and Louis Joliet. And we cannot forget the famous explorations of Daniel Boone. Amore recent historical tie-in is its location on the York Highway named for Alvin C. York the Congressional Medal of Honor recipient during World War I. All of the historical tie-ins made it a place of interest and worthy of a visit. However, doing my research I found out they had added a small burger shop on the back of the store. That settled it. I now had to go to the Cumberland Mountain General Store and try out the burgers at the Rock-A-Billy Diner.
It is a good idea to check their Web Site or call. Things like the weather can significantly change their hours of operation.  After a quick phone call we set out allowing time for the 1 ½ hour trip to arrive a bit before the 11:00 AM diner opening. Most of the journey was along Interstate 40. We exited onto US 127, The Sargent York Highway, near Crossville, headed north and arrived a few minutes later at the Cumberland Mountain Store.

The store had not been open very long; there were few cars in the parking area. That afforded us a leisurely walkthrough the store. We visited the main room and the side annexes. It is an interesting experience walking through the store. It is like a museum where the artifacts are on sale. Quite often there is something you recognize from an earlier era, perhaps styles of dishes or cookware you remember as a child. There are things you can recognize form your parent’s youth; bedside pitchers and basins, kerosene lamps and old flour and sugar sacking grandma used to make clothing. It was a charming sojourn into the past.
 I did not ask anyone at the store but I surmise the following: The store and the catalog are related but the store does not in fact display or sell most of the items listed in the catalog, perhaps operated as distinct businesses. Most of the merchandise offered in the store, with the exception of a few items like flour and sugar sack prints material, is one of a kind, much like the offerings of an antique store. If you are looking for a hands-on look at catalog items you will not find them in the store. That is not to say the browsing isn’t interesting. I found a lovely cut glass ship’s decanter, minus the stopper that I really should have taken. Well, maybe it will still be there the next visit.
Soon it was lunch time and time for a visit to the attached Rock-A-Billy Diner. It was early so we had no problem finding a preferred table. The diner is not a glass and chrome railroad car diner but more akin to an off the side of the road 1950’s era diner with a bit of nostalgia rock and roll décor. As you might expect the menu offers burgers, dogs, malts and the like; it is a soda fountain burger shop geared to the lunch hour. However, something I have yet to try is their Friday Fish Fry and Friday Night Cruise-In.

The young ladies tending the fountain and tables were charmingly courteous and quick to serve. One side of the menu features the sandwiches and such while the reverse lists soda fountain treats, malts, sundaes and banana splits if you desire something lighter especially on those hot Tennessee summer days. Janis ordered the 1/3 Pound Old Fashioned Steak Burger Combo (Burger, fries and a drink - $7.95). I ordered the Rock Basket (that is a 1/3 Pound Steak Cheese Burger Combo with additional Onion Rings, $8.95, plus 50 cents for the cheese).We ordered our drinks from the offered Coca Cola products. The burgers are cooked to order and not sitting on a shelf under a heat lamp. The burgers and fries arrive in a basket with a paper liner much like drive-ins of old. The sandwiches are bare. The usual condiments, lettuce, pickles, tomatoes and the like are at a self-serve station in the dining room – you really can have it your way. The onion rings were real onion rings. They were not the minced onions formed into little circles and then fried. No these were real onions breaded and fried. They had a nice sweet flavor. The French fries were piping hot, a nice golden brown.  A dash of salt and a bit of ketchup was all they needed. When I cook burgers at home I like the a bit pink in the middle. When I am eating out and the source of the meat is unknown I like the burger to be cooked through – but certainly not over cooked. My burger has just cooked through on the griddle, was still nice and juicy and good beef flavor. Had I grilled this burger at home I would have been very happy with it.
The visit to the Cumberland Mountain General Store and the Rock-A-Billy Diner was a positive experience. The retro diner was the major draw that brought us there but the shopping tour of the general store was surely sweet icing on the cake. Tennessee is rich in history and only lightly touched in remote areas by modernization. You can evidence from the earliest days of colonization, the opening of the West and trail-blazers like Daniel Boone, the Civil War and more recent heroes of the Twentieth Century. All you have to do is turn off the Interstate and follow the small roads into the hills. The Cumberland Mountain General Store is part of that. I thoroughly enjoyed my trip back in time and the cheeseburger at the Rock-A-Billy diner. There is much more to the history of the store itself that I have not covered here. I’ll leave that to you to find out on your next trip the General Store.



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Monday, July 08, 2019
  Burger Master - Townsend, Tennessee

Burger Master – Townsend, Tennessee
8439 State Hwy 73
Townsend, TN 37882
865-448-8408 
Burger Master Website


July 28, 2019 
Hours (varies by season – check their website)
Summer – Memorial Day thru Labor Day week 
Mon – Sun 11am – 9pm grill, 10pm for ice cream


It was July, certainly a hot time of the year. I had been away from home for an extended period. We took advantage of some nice weather to take a drive through Smoky Mountain National Park.  The deep shadows of the forest  provided welcome shade and offered  a pleasant drive with lots of scenic views. Exiting the Park we passed through Townsend and decided to stop for a late lunch at the Burger Master Drive In.  The Burger Master, under various names, has been a roadside diner and place of interest for many years. It has a lot of history as does much of Tennessee. I have included a short passage from their website at the end.

There are a lot of touristy attractions in and around the park and Townsend. The Burger master is located adjacent to one of the river rafting concerns. You can’t miss the bright red and white façade. It does resemble what you would expect to find alongside the byways of years ago, before the Interstates. It is a drive-in, not a drive-thru. You order at one window and pick up your order at the next window. There isn’t any inside seating but there are some picnic tables under the awning and some others scattered about the grassy areas under the trees.

You can’t just go to an old fashioned drive-in and not try the burgers and we did. The full menu is available on their website. We ordered combos.  Combos include sandwich, drink and regular fries. I ordered the Cheeseburger Combo with a quarter pound burger for $8.25. Janis ordered the regular Hamburger Combo quarter pound burger for $7.90. Our faithful companion, Chena, was along for the ride. An avid passenger, it seems that we can’t leave home without her. There was something on the menu for her too. We ordered he the Dog Treat – Small dab of ice cream & Milkbone® dog treat $0.50 which she thoroughly enjoyed. She does like ice cream and her dog biscuits.

We found an empty table. IT was a bit weather worn but sturdy. It was in the shade of a tree. IT was a very pleasant day but the sun can still be quite hot. The burgers are not like the cookie cutter clone burgers from the fast food chains. Don’t get me wrong. I do like those burgers too but you have to admit they are all alike, made just so, exact amounts of this and that. They are all exactly the same and only vary in their stages of squish and squash. The Burger Master burgers are more akin to the hamburgers you would make on your patio barbecue, with the lettuce, onions, tomato, etc., just the way you like it. Sometimes they come out a bit lopsided but that is okay because they taste just the way you want.

We ordered our burgers just how we liked them at one window. When they were ready we picked them up at the other window, grabbed some condiments and headed for our table. Personally I like squeeze bottles for catsup, mustard, mayo and the like. But I can understand the ease and cost for the provider so I do tolerate the little foil packets.  We had more than enough of the condiments for the sandwich and the fries. It took just a few seconds to be ready to eat.

The lettuce was crisp. There was a thick slice of beefsteak tomato, some sliced onion and dill pickle chips. The patty was full sized, not much shrinkage during cooking. The inside was cooked just about right, pink just gone (At home I cook to medium rare but when  I don’t know the source of the ground meat – and that includes all burger places – I prefer it cooked just until the pink is gone.) cooked but not overcooked and dry. All in all it was a very tasty and enjoyable cheeseburger. The fries come in a thick paper cone, of ample contents and just a bit of seasoned salt. A very pleasant weather day, a scenic drive through the countryside, a tasty burger and fries ; what more could you ask for?

If you are lucky enough to be in the area one day, follow SR321, the Lamar Alexander Parkway East until just before you would enter the Smoky Mountain National Park. There you will find Burger Master and will have the opportunity to have a very satisfying burger and fries. Don’t forget to bring along the family dog. They will enjoy it too.

About Burger Master Drive In from the  Burger Master Website

“Known to the old-timers as simply “The Chalet,” Burger Master Drive-In was built by the famous fisherman J.C. Morgan, in 1967. Morgan and his family had recently relocated to Townsend from Knoxville. The ice cream chalet was a good fit for the family’s growing horse riding business and C-store, which was next door. J.C. Morgan had an entrepreneurial spirit that never stopped. From horses and ice cream, to live fish wells and a buffalo petting zoo, the Great Smoky Mountains offered something for everyone.

The horse business grew to become the Morgan family’s focus. The Chalet would pass through many more business owners creating memories for the tourists who stopped for a classic drive-in dinner and ice cream cone. The name “Burger Master” was added in the 1980’s and the covered awning in 90’s. In 2016, the Burger Master was purchased from Bob and Barb, who had added the iconic extra-large serving on the ice cream cone along with lots of love and care. The new owner happens to be the grandson of the late JC Morgan, bitten by the same, apparently genetic, entrepreneurial bug as his grandfather!

Fifty years later, the original lighted ice cream chalet sign, attached to the signature sloped red roof is still shining bright to let the faithful customers know it is finally summertime in Townsend, Tennessee. The River Rat Tubing outpost sits next door on the old concrete pad of the Davy Crockett C-store and where one can still see the backend of what was once part of the horse stables. Come be a part of history, visiting the Peaceful Side of the Smokies with a stop at the Burger Master Drive-In. Family owned and operated!” Quoted from the Burger Master Website.

 


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